SPIN is a Four Letter Word

Holden Wilen, Baltimore Business Journal | 3

SPIN is a Four Letter Word
Holden Wilen, Baltimore Business Journal | 3
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Dominating your niche in today’s media landscape with Holden Wilen, reporter at the Baltimore Business Journal. Long before the pandemic reared its ugly head, the news rooms of America were shrinking in size as outlets struggled to keep up with the competitiveness of the media landscape, or got left behind trying to do so. John, Matt and Holden cover a wide range of topics including the many hats both he and his colleagues at the BBJ are wearing to stand out in the current environment, how they use the 24/7 news cycle to their advantage, the overall challenges of navigating an ever-changing newsroom and the advice he’d give PR pros who are looking to foster positive relationships with media members and cut through the noise to reach them.


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