SPIN is a Four Letter Word

The world of media is an ever-evolving machine, growing in unique ways. From its early days when print dominated, to the dawn of online news and the birth of social media flipping everything on its ...more

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Latest Episodes

28

October 15, 2022 00:34:16
Kevin Sullivan, Former White House Comms Director | 28

Kevin Sullivan, Former White House Comms Director | 28

On this episode, John and Matt talk with Kevin Sullivan, owner of Kevin Sullivan Communications. They dive into his longstanding PR career ranging from sports to network television and his time as the White House Communications Director. Kevin stresses the importance of maintaining relationships as you grow your business. Be prepared to hear real-world examples of his message training methods for NBA players, coaches, and executives. The future of media training is an endless topic and Kevin brings new insights that are valuable to all PR professionals. Listen in! ...

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27

September 26, 2022 00:34:51
Julia Ziegler, Director of News and Programming WTOP | 27

Julia Ziegler, Director of News and Programming WTOP | 27

On this episode, John and Matt talk with Julia Ziegler the Director of News and Programming at WTOP. Julia emphasizes the importance journalism plays in today’s media landscape. In this new world of news sharing, WTOP has maintained their mission driven work of providing breaking news that has the potential to save lives and benefit the local community. Despite the shifts in how audiences consume media WTOP has continued being a local leader in presenting unbiased news. Listen in! ...

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26

July 22, 2022 00:22:59
Tom Pierce, Executive Director of Baltimore's Classic Five Golf Courses | 26

Tom Pierce, Executive Director of Baltimore's Classic Five Golf Courses | 26

On this episode, John and Matt talk with Executive Director of Baltimore’s Classic Five golf courses, Tom Pierce, about the model that turned the city’s golf courses around to become more accessible and beneficial to the community. The guys drive into the history of Baltimore’s municipal courses and the increase of popularity and diversity surrounding the golf game over the past few years. Tom Pierce discusses challenges, improvements, and the exciting introduction of Toptracer technology to Pine Ridge Golf Course—how it is improving the game and the experience on the range.  What can Baltimore Classic Five and Municipal golf FOREsee in the future? Listen in! ...

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25

June 14, 2022 00:24:20
A New Sports Era of Name, Image and Likeness with E.J. Narcise | 25

A New Sports Era of Name, Image and Likeness with E.J. Narcise | 25

On this episdoe, John and Matt talk with Principal at Team Services LLC, E.J. Narcise, about the new era of name, image and likeness (NIL) in the collegiate sports world. NIL has changed the landscape of college athletics by creating opportunnities for all types of athletes to obtain deals and learn how to market themselves to create or represent a brand. The guys discuss how NIL is effecting athletic budgets across the nation, creating a separation of bigger and smaller market schools and how the transfer portal has majorly impacted athletic programs. Also, how will NIL evolve in the next few years, who will benefit the most, and what will companies, both locally and nationally, need to do to attract athletes. ...

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June 14, 2022 00:24:20
Episode Cover

A New Sports Era of Name, Image and Likeness with E.J. Narcise | 25

On this episdoe, John and Matt talk with Principal at Team Services LLC, E.J. Narcise, about the new era of name, image and likeness (NIL) in the collegiate sports world. NIL has changed the landscape of college athletics by creating opportunnities for all types of athletes to obtain deals and learn how to market themselves to create or represent a brand. The guys discuss how NIL is effecting athletic budgets across the nation, creating a separation of bigger and smaller market schools and how the transfer portal has majorly impacted athletic programs. Also, how will NIL evolve in the next few years, who will benefit the most, and what will companies, both locally and nationally, need to do to attract athletes. ...

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24

May 20, 2022 00:15:11
Michael Ortman, best-selling author of "Opening Day: 50-For-50" | 24

Michael Ortman, best-selling author of "Opening Day: 50-For-50" | 24

On this episode John and Matt welcome best-selling author, Michael Ortman. Maroon PR has worked with Michael to promote his recently published book, "Opening Day: 50-For-50" which highlights his experiences of attending 50 consecutive years of baseball opening days. A well-researched work of love, the book represents a half-century of great stories and historical context linked to each of those 50 days. For more information, visit Mike's website www.openingday5050.com ...

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