SPIN is a Four Letter Word

The world of media is an ever-evolving machine, growing in unique ways. From its early days when print dominated, to the dawn of online news and the birth of social media flipping everything on its ...more

Latest Episodes

27

September 26, 2022 00:34:51
Julia Ziegler, Director of News and Programming WTOP | 27

Julia Ziegler, Director of News and Programming WTOP | 27

On this episode, John and Matt talk with Julia Ziegler the Director of News and Programming at WTOP. Julia emphasizes the importance journalism plays in today’s media landscape. In this new world of news sharing, WTOP has maintained their mission driven work of providing breaking news that has the potential to save lives and benefit the local community. Despite the shifts in how audiences consume media WTOP has continued being a local leader in presenting unbiased news. Listen in! ...

Listen

26

July 22, 2022 00:22:59
Tom Pierce, Executive Director of Baltimore's Classic Five Golf Courses | 26

Tom Pierce, Executive Director of Baltimore's Classic Five Golf Courses | 26

On this episode, John and Matt talk with Executive Director of Baltimore’s Classic Five golf courses, Tom Pierce, about the model that turned the city’s golf courses around to become more accessible and beneficial to the community. The guys drive into the history of Baltimore’s municipal courses and the increase of popularity and diversity surrounding the golf game over the past few years. Tom Pierce discusses challenges, improvements, and the exciting introduction of Toptracer technology to Pine Ridge Golf Course—how it is improving the game and the experience on the range.  What can Baltimore Classic Five and Municipal golf FOREsee in the future? Listen in! ...

Listen

25

June 14, 2022 00:24:20
A New Sports Era of Name, Image and Likeness with E.J. Narcise | 25

A New Sports Era of Name, Image and Likeness with E.J. Narcise | 25

On this episdoe, John and Matt talk with Principal at Team Services LLC, E.J. Narcise, about the new era of name, image and likeness (NIL) in the collegiate sports world. NIL has changed the landscape of college athletics by creating opportunnities for all types of athletes to obtain deals and learn how to market themselves to create or represent a brand. The guys discuss how NIL is effecting athletic budgets across the nation, creating a separation of bigger and smaller market schools and how the transfer portal has majorly impacted athletic programs. Also, how will NIL evolve in the next few years, who will benefit the most, and what will companies, both locally and nationally, need to do to attract athletes. ...

Listen

June 14, 2022 00:24:20
Episode Cover

A New Sports Era of Name, Image and Likeness with E.J. Narcise | 25

On this episdoe, John and Matt talk with Principal at Team Services LLC, E.J. Narcise, about the new era of name, image and likeness (NIL) in the collegiate sports world. NIL has changed the landscape of college athletics by creating opportunnities for all types of athletes to obtain deals and learn how to market themselves to create or represent a brand. The guys discuss how NIL is effecting athletic budgets across the nation, creating a separation of bigger and smaller market schools and how the transfer portal has majorly impacted athletic programs. Also, how will NIL evolve in the next few years, who will benefit the most, and what will companies, both locally and nationally, need to do to attract athletes. ...

Listen

24

May 20, 2022 00:15:11
Michael Ortman, best-selling author of "Opening Day: 50-For-50" | 24

Michael Ortman, best-selling author of "Opening Day: 50-For-50" | 24

On this episode John and Matt welcome best-selling author, Michael Ortman. Maroon PR has worked with Michael to promote his recently published book, "Opening Day: 50-For-50" which highlights his experiences of attending 50 consecutive years of baseball opening days. A well-researched work of love, the book represents a half-century of great stories and historical context linked to each of those 50 days. For more information, visit Mike's website www.openingday5050.com ...

Listen

23

April 20, 2022 00:28:09
John Lazarou, Media Relations Manager at GBMC | 23

John Lazarou, Media Relations Manager at GBMC | 23

With the impacts from the COVID-19 pandemic still being felt globally, we invite John Lazarou, Media Relations Manager of our long time client, Greater Baltimore Medical Center (GBMC), to weigh in on how the pandemic has changed the medical and media landscape. With so many unknowns surrounding the pandemic, GBMC was forced to adapt quickly to maintain the safety of their staff and patients, implementing programs to support their clinical professionals and recognizing educational opportunities through media interviews to inform the public and colleagues about their research and expertise regarding the pandemic. Lazarou discusses media relation strategies, the importance of accuracy and timeliness, influence of social media, and expresses great appreciation for healthcare workers and staff. ...

Listen
Next