SPIN is a Four Letter Word

The world of media is an ever-evolving machine, growing in unique ways. From its early days when print dominated, to the dawn of online news and the birth of social media flipping everything on its ...more

Hosted by

Latest Episodes

23

April 20, 2022 00:28:09
John Lazarou, Media Relations Manager at GBMC | 23

John Lazarou, Media Relations Manager at GBMC | 23

With the impacts from the COVID-19 pandemic still being felt globally, we invite John Lazarou, Media Relations Manager of our long time client, Greater Baltimore Medical Center (GBMC), to weigh in on how the pandemic has changed the medical and media landscape. With so many unknowns surrounding the pandemic, GBMC was forced to adapt quickly to maintain the safety of their staff and patients, implementing programs to support their clinical professionals and recognizing educational opportunities through media interviews to inform the public and colleagues about their research and expertise regarding the pandemic. Lazarou discusses media relation strategies, the importance of accuracy and timeliness, influence of social media, and expresses great appreciation for healthcare workers and staff. ...

Listen

April 06, 2022 00:15:10
Episode Cover

Celebrate MPR's 16th Anniversary with 16 Moments | 22

We opened the doors on April 3rd, 2006 to a building that didn't have furniture or wifi, and here we are, 16 years later, helping our clients grow and still doing what we do best... just with a little more technology! Enjoy this special Anniversary episode as John and Jen reflect on the journey of Maroon PR with 16 moments! What have been the top moments for John as a business owner? What challenges come from being an entrepreneur? How has the business and industry changed over time? Why should your business hire an agency to take care of all your PR and creative needs? ...

Listen

21

March 24, 2022 00:37:24
Episode Cover

Women in Media with Tracy Brandys & Gina Crash of Audacy | 21

As we celebrate Women's History Month, Jen Renehan is joined by Tracy Brandys and Gina Crash of Audacy. Each professional brings their own unique perspectives and experiences to the conversation on women in media and PR. Tracy is the SVP, Market Manager at Audacy. She is an experienced leader and innovator with over 20+ years of experience in the media industry and works closely with Maroon PR to build authentic, creative and results-driven campaigns for clients. Gina Crash brings 25+ years in broadcast and is currently the morning show host on Today’s 101.9. Listen along as the dynamic trio discusses women's growth in the media and PR industries, challenges and opportunities for women, and advice for anyone looking to succeed in business. ...

Listen

20

March 02, 2022 00:18:54
Today's PR Issues in Sports | 20

Today's PR Issues in Sports | 20

Emergency pod! It would be hard for us to ignore the current public relations fiascos and storylines in sports today and as PR pros, we like to talk through scenarios and solutions! Luckily, we have John and Matt to provide perspective to it all. In this episode, the team covers a myriad of topics from the professional to collegiate sports scene. How has the controversy of the PGA Tour and Saudi golf league impacted the careers and reputations of some of the worlds' golfing greats? Should Michigan Men's Basketball Head Coach, Juwan Howard, be facing tougher penalties for his actions after their loss to Wisconsin? Will the handshake line after games be removed and did Michigan properly handle the PR situation? How is the work stoppage affecting the MLB and its players? So many questions, listen in for the answers! ...

Listen

19

February 12, 2022 00:31:15
Kevin Seifert, National Reporter for ESPN's NFL Nation | 19

Kevin Seifert, National Reporter for ESPN's NFL Nation | 19

There’s no doubt the NFL season has been filled with excitement and drama, and on this episode John and Matt dive into it all with National Reporter for ESPN’s NFL Nation, Kevin Seifert. The guys touch on how the reporting was handled regarding the breaking news of Tom Brady’s retirement, the Brian Flores class-action lawsuit and the impact of the Rooney Rule, as well as the most recent allegations from Hue Jackson and how the Brown’s PR team were quick to respond. Seifert discusses balancing the dynamics of reporting with the evolution of team reporters while maintaining relationships with independent reporters and what it’s like working with a large network. For all the latest NFL news, check out Kevin’s twitter @SeifertESPN. ...

Listen

18

February 04, 2022 00:26:45
Candice Brown-McElyea, Founder & President of One Eight Oh PR | 18

Candice Brown-McElyea, Founder & President of One Eight Oh PR | 18

This episode spins things around a bit as John is joined by Account Director, Eric Hammond to welcome Founder and President of One Eight Oh PR, Candice Brown-McElyea. Eric and Candice once started their career paths together almost 25 years ago at WMDT-TV in Salisbury, MD and now both have made the jump from journalism to public relations. With vast experience and knowledge, Candice delivers thought-provoking conversation surrounding the effectiveness of in-house video production, the evolution of social media and how to identify realistic goals for your clients, tips for client media training, and public relations in the commercial real estate world. We also do a little prediction of where the future of the industry is going and discuss key qualities public relations experts look for in newcomers who are looking to find their place in the industry. Check out Candice’s company at wedogreatpr.com - and yes, she has the best URL on the planet! ...

Listen