SPIN is a Four Letter Word

The world of media is an ever-evolving machine, growing in unique ways. From its early days when pr ... more

Latest Episodes

15

December 07, 2021 00:24:59
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Joanna Sullivan, Editor-in-Chief at the Baltimore Business Journal | 15

As public relations professionals, we value our relationships with journalists, especially the ones we have formed and held onto over our 15 years in business. In this episode, we catch up with Joanna Sullivan, Editor-in-Chief at the Baltimore Business Journal. Over the last 22 years, Sullivan has seen major industry evolutions, most notably the transformation from a weekly newspaper to a daily operation with multimedia all the while dealing with a shrinking newsroom. Sullivan emphasizes the importance of accuracy over immediacy and how social media has impacted that concept. Sullivan also shares her thoughts on the integration of niche publications, business trends in the Baltimore area, advice for PR pros and students and a healthy reminder that print journalism isn't going anywhere, even in this digital world! ...

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14

November 04, 2021 00:25:29
Sean Welsh, Interim Vice President for Towson University Marketing and Communications | 14

Sean Welsh, Interim Vice President for Towson University Marketing and Communications | 14

As a journalist turned PR pro, Sean Welsh brings a unique perspective to his role as Interim Vice President for Towson University Marketing and Communications. Before making the jump to public relations with the team at TU, Sean was a journalist for The Aegis newspaper in Harford County, MD and a digital editor for the Baltimore Sun. Sean joins John and Jen to discuss his approach to earned, owned and paid media when dealing with such a wide audience within the University community, the importance of having an internal creative team, and best practices for crisis communications. If you’re a student in the field of public relations, be sure to listen in as Sean gives career advice! ...

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13

October 15, 2021 00:24:04
Media Pitching in Today's News Cycle | 13

Media Pitching in Today's News Cycle | 13

No matter who you are, reaching out to the media can be tough... but it doesn’t have to be! MPR’s very own Account Director, Eric Hammond, joins John and Matt as they discuss the do’s and don’ts of media pitching and ways to be creative to stand out from the rest. Eric shares some of his recent client success stories, including GBMC HealthCare and Hammerjacks music and tailgate venue. ...

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12

September 08, 2021 00:22:56
John Minadakis, President at Jimmy's Famous Seafood | 12

John Minadakis, President at Jimmy's Famous Seafood | 12

Did someone say crab cakes? John Maroon and Jen Renehan welcome John Minadakis, President at Jimmy’s Famous Seafood. Emigrating from Greece, Demetrios “Jimmy” Minadakis opened the restaurant in 1974 with his sons John and Tony keeping the legacy alive. Since then, Jimmy’s has become a Maryland and national staple, not only due to the phenomenal cuisine and professional service they provide but also by being philanthropists in the communities they serve and staying true to their brand.  Hear how Jimmy’s Famous Seafood took initiative during the pandemic to create The Famous Fund and helped raise thousands of dollars to support locally owned Baltimore restaurants, plus a whole host of other philanthropy efforts. John shares how humbled he is by the partnerships the restaurant has acquired, how being authentic on social media has impacted the brand, the experience of being featured on Diners, Drive-Ins, and Dives with Guy Fieri, and much more. ...

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11

August 18, 2021 00:23:57
Previewing the BMW Championship | 11

Previewing the BMW Championship | 11

John and Matt welcome John Borneman, Senior Director of Communications for the Western Golf Association and the Evans Scholars Foundation, as they prepare for the 2021 BMW Championship at Caves Valley Golf Club. An Evans Scholar recipient himself, John shares the history of the foundation and the impact it has made on the lives of over 11,000 caddies. Hear how media coverage has evolved during the COVID era with virtual accommodations for media members, as well as the logistics involved with planning and promoting elite national championship events. ...

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10

July 13, 2021 00:26:33
Rob Nelson, Inventor and Founder of Big League Chew | 10

Rob Nelson, Inventor and Founder of Big League Chew | 10

Join John Maroon and Maroon PR Account Director Nicole Durante in having some Bubble Gum Fun with Rob Nelson, inventor and founder of Big League Chew. This iconic bubble gum brand and longtime client of Maroon PR provides a product that is fun, shareable, and high-quality. This partnership is unlike any other with creative and crazy ideas welcomed by both teams. Nicole, who works closely with the brand, discusses their ultimate goal of simplicity in product and branding. The company has stayed true to its roots of a ballplayer’s gum while also utilizing social media and influencers to elevate the brand. The philosophy of trial and error is one shared by both Maroon PR and Rob Nelson and has made for an amazing and bubbly ride. ...

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