SPIN is a Four Letter Word

The world of media is an ever-evolving machine, growing in unique ways. From its early days when print dominated, to the dawn of online news and the birth of social media flipping everything on its ...more

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Latest Episodes

17

January 17, 2022 00:32:11
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Journalism & Public Relations Pro, Julie Parker | 17

Truly an episode you won't want to miss as John and Matt welcome Washington, D.C based journalism and PR pro, Julie Parker! Julie worked as a reporter with WJLA-TV for almost 9 years before venturing down a new path as the Director of the Media Relations Division for the Prince George's County Police Department. Excelling at her position, Julie transformed the department by using their social media platforms in an innovative way, becoming more transparent with department information and building relationships to connect with the community. Listen to how Julie has handled crisis situations, media relationships, and is now building her own company, Julie Parker Communications. Give her a follow on Twitter @JulieParkerComm and visit julieparkercommunications.com. ...

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16

December 30, 2021 00:34:20
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Roch Kubatko, Mid-Atlantic Sports Network (MASN) Reporter | 16

For our last SPIN is a Four Letter Word episode of 2021, we talk with longtime friend and journalist, Roch Kubatko. A 35-year veteran of sports journalism, Roch has seen the transformation of sports reporting through the rise of digital and social media. His story of becoming MASN’s first “blogger” and his decision to take social media by the horns to grow his brand should resonate with all PR and media professionals. We talk with Roch about his current role with MASN Sports and the highs and lows of being a beat reporter in the digital age.   ...

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15

December 07, 2021 00:24:59
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Joanna Sullivan, Editor-in-Chief at the Baltimore Business Journal | 15

As public relations professionals, we value our relationships with journalists, especially the ones we have formed and held onto over our 15 years in business. In this episode, we catch up with Joanna Sullivan, Editor-in-Chief at the Baltimore Business Journal. Over the last 22 years, Sullivan has seen major industry evolutions, most notably the transformation from a weekly newspaper to a daily operation with multimedia all the while dealing with a shrinking newsroom. Sullivan emphasizes the importance of accuracy over immediacy and how social media has impacted that concept. Sullivan also shares her thoughts on the integration of niche publications, business trends in the Baltimore area, advice for PR pros and students and a healthy reminder that print journalism isn't going anywhere, even in this digital world! ...

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14

November 04, 2021 00:25:29
Sean Welsh, Interim Vice President for Towson University Marketing and Communications | 14

Sean Welsh, Interim Vice President for Towson University Marketing and Communications | 14

As a journalist turned PR pro, Sean Welsh brings a unique perspective to his role as Interim Vice President for Towson University Marketing and Communications. Before making the jump to public relations with the team at TU, Sean was a journalist for The Aegis newspaper in Harford County, MD and a digital editor for the Baltimore Sun. Sean joins John and Jen to discuss his approach to earned, owned and paid media when dealing with such a wide audience within the University community, the importance of having an internal creative team, and best practices for crisis communications. If you’re a student in the field of public relations, be sure to listen in as Sean gives career advice! ...

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13

October 15, 2021 00:24:04
Media Pitching in Today's News Cycle | 13

Media Pitching in Today's News Cycle | 13

No matter who you are, reaching out to the media can be tough... but it doesn’t have to be! MPR’s very own Account Director, Eric Hammond, joins John and Matt as they discuss the do’s and don’ts of media pitching and ways to be creative to stand out from the rest. Eric shares some of his recent client success stories, including GBMC HealthCare and Hammerjacks music and tailgate venue. ...

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12

September 08, 2021 00:22:56
John Minadakis, President at Jimmy's Famous Seafood | 12

John Minadakis, President at Jimmy's Famous Seafood | 12

Did someone say crab cakes? John Maroon and Jen Renehan welcome John Minadakis, President at Jimmy’s Famous Seafood. Emigrating from Greece, Demetrios “Jimmy” Minadakis opened the restaurant in 1974 with his sons John and Tony keeping the legacy alive. Since then, Jimmy’s has become a Maryland and national staple, not only due to the phenomenal cuisine and professional service they provide but also by being philanthropists in the communities they serve and staying true to their brand.  Hear how Jimmy’s Famous Seafood took initiative during the pandemic to create The Famous Fund and helped raise thousands of dollars to support locally owned Baltimore restaurants, plus a whole host of other philanthropy efforts. John shares how humbled he is by the partnerships the restaurant has acquired, how being authentic on social media has impacted the brand, the experience of being featured on Diners, Drive-Ins, and Dives with Guy Fieri, and much more. ...

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