There’s no doubt the NFL season has been filled with excitement and drama, and on this episode John and Matt dive into it all with National Reporter for ESPN’s NFL Nation, Kevin Seifert. The guys touch on how the reporting was handled regarding the breaking news of Tom Brady’s retirement, the Brian Flores class-action lawsuit and the impact of the Rooney Rule, as well as the most recent allegations from Hue Jackson and how the Brown’s PR team were quick to respond. Seifert discusses balancing the dynamics of reporting with the evolution of team reporters while maintaining relationships with independent reporters and what it’s like working with a large network. For all the latest NFL news, check out Kevin’s twitter @SeifertESPN.
John and Matt welcome John Borneman, Senior Director of Communications for the Western Golf Association and the Evans Scholars Foundation, as they prepare for...
In this episode, Matt Williams and Matt Lund break down the art of market-to-market pitching—what works, what doesn’t, and how to cut through the...