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John and Matt welcome John Borneman, Senior Director of Communications for the Western Golf Association and the Evans Scholars Foundation, as they prepare for the 2021 BMW Championship at Caves Valley Golf Club. An Evans Scholar recipient himself, John shares the history of the foundation and the impact it has made on the lives of over 11,000 caddies. Hear how media coverage has evolved during the COVID era with virtual accommodations for media members, as well as the logistics involved with planning and promoting elite national championship events.
In this episode, Matt Williams and Matt Lund break down the art of market-to-market pitching—what works, what doesn’t, and how to cut through the...
As public relations professionals, we value our relationships with journalists, especially the ones we have formed and held onto over our 15 years in...
On this episode, John and Matt talk with Kevin Sullivan, owner of Kevin Sullivan Communications. They dive into his longstanding PR career ranging from...
