No matter who you are, reaching out to the media can be tough... but it doesn’t have to be! MPR’s very own Account Director, Eric Hammond, joins John and Matt as they discuss the do’s and don’ts of media pitching and ways to be creative to stand out from the rest. Eric shares some of his recent client success stories, including GBMC HealthCare and Hammerjacks music and tailgate venue.
Truly an episode you won't want to miss as John and Matt welcome Washington, D.C based journalism and PR pro, Julie Parker! Julie worked as a reporter with WJLA-TV for almost 9 years before venturing down a new path as the Director of the Media Relations Division for the Prince George's County Police Department. Excelling at her position, Julie transformed the department by using their social media platforms in an innovative way, becoming more transparent with department information and building relationships to connect with the community. Listen to how Julie has handled crisis situations, media relationships, and is now building her own company, Julie Parker Communications. Give her a follow on Twitter @JulieParkerComm and visit julieparkercommunications.com. ...
John and Matt are joined by Abe Madkour, Executive Editor and Publisher of the Sports Business Journal. They dive into Abe’s rise from ground level as a journalist at the SBJ to becoming the lead man of the publication. They discuss how sports business has evolved with regard to competition, what SBJ has done to handle the shrinking newsroom and how they continue to outlast others in this space as a multimedia leader. The trio explore the dynamics around the recent television rights deals both the NFL and NHL signed, the “linear” aspect, how streaming plays part in the equation and what that could spell for other major sports leagues in the future. The guys get Abe’s take on the common mistakes sports organizations, leagues and teams continue to make, why there is much more emphasis placed on communications overall and why that is more prominent than at any time ever in the industry. ...
There’s no doubt the NFL season has been filled with excitement and drama, and on this episode John and Matt dive into it all with National Reporter for ESPN’s NFL Nation, Kevin Seifert. The guys touch on how the reporting was handled regarding the breaking news of Tom Brady’s retirement, the Brian Flores class-action lawsuit and the impact of the Rooney Rule, as well as the most recent allegations from Hue Jackson and how the Brown’s PR team were quick to respond. Seifert discusses balancing the dynamics of reporting with the evolution of team reporters while maintaining relationships with independent reporters and what it’s like working with a large network. For all the latest NFL news, check out Kevin’s twitter @SeifertESPN. ...
