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John and Matt welcome John Borneman, Senior Director of Communications for the Western Golf Association and the Evans Scholars Foundation, as they prepare for the 2021 BMW Championship at Caves Valley Golf Club. An Evans Scholar recipient himself, John shares the history of the foundation and the impact it has made on the lives of over 11,000 caddies. Hear how media coverage has evolved during the COVID era with virtual accommodations for media members, as well as the logistics involved with planning and promoting elite national championship events.
As a journalist turned PR pro, Sean Welsh brings a unique perspective to his role as Interim Vice President for Towson University Marketing and Communications. Before making the jump to public relations with the team at TU, Sean was a journalist for The Aegis newspaper in Harford County, MD and a digital editor for the Baltimore Sun. Sean joins John and Jen to discuss his approach to earned, owned and paid media when dealing with such a wide audience within the University community, the importance of having an internal creative team, and best practices for crisis communications. If you’re a student in the field of public relations, be sure to listen in as Sean gives career advice! ...
On this episode John and Matt welcome best-selling author, Michael Ortman. Maroon PR has worked with Michael to promote his recently published book, "Opening Day: 50-For-50" which highlights his experiences of attending 50 consecutive years of baseball opening days. A well-researched work of love, the book represents a half-century of great stories and historical context linked to each of those 50 days. For more information, visit Mike's website www.openingday5050.com ...
For our last SPIN is a Four Letter Word episode of 2021, we talk with longtime friend and journalist, Roch Kubatko. A 35-year veteran of sports journalism, Roch has seen the transformation of sports reporting through the rise of digital and social media. His story of becoming MASN’s first “blogger” and his decision to take social media by the horns to grow his brand should resonate with all PR and media professionals. We talk with Roch about his current role with MASN Sports and the highs and lows of being a beat reporter in the digital age. ...
