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John and Matt welcome John Borneman, Senior Director of Communications for the Western Golf Association and the Evans Scholars Foundation, as they prepare for the 2021 BMW Championship at Caves Valley Golf Club. An Evans Scholar recipient himself, John shares the history of the foundation and the impact it has made on the lives of over 11,000 caddies. Hear how media coverage has evolved during the COVID era with virtual accommodations for media members, as well as the logistics involved with planning and promoting elite national championship events.
In this episode, Matt Williams and Matt Lund break down the art of market-to-market pitching—what works, what doesn’t, and how to cut through the...
What does it take to protect—and evolve—one of the most iconic brands in sports? MLB Chief Communications Officer Pat Courtney joins John Maroon to...
