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John and Matt welcome John Borneman, Senior Director of Communications for the Western Golf Association and the Evans Scholars Foundation, as they prepare for the 2021 BMW Championship at Caves Valley Golf Club. An Evans Scholar recipient himself, John shares the history of the foundation and the impact it has made on the lives of over 11,000 caddies. Hear how media coverage has evolved during the COVID era with virtual accommodations for media members, as well as the logistics involved with planning and promoting elite national championship events.
What better way to kick off SPIN is a Four Letter Word than a visit with Baltimore Orioles great and Baseball Hall of Fame...
Phyllis Merhige is a former Major League Baseball executive who trailblazed her way to become one of the highest-ranking women ever in any major...
Hearing the word "spin" is every public relation professional’s worst nightmare. From an outsider's perspective, hearing the term "public relations" means, "crisis communications", "media"...