SPIN is a Four Letter Word

The world of media is an ever-evolving machine, growing in unique ways. From its early days when pr ... more

Latest Episodes

6

May 18, 2021 00:26:12
Abe Madkour, Executive Editor of Sports Business Journal | 6

Abe Madkour, Executive Editor of Sports Business Journal | 6

John and Matt are joined by Abe Madkour, Executive Editor and Publisher of the Sports Business Journal. They dive into Abe’s rise from ground level as a journalist at the SBJ to becoming the lead man of the publication. They discuss how sports business has evolved with regard to competition, what SBJ has done to handle the shrinking newsroom and how they continue to outlast others in this space as a multimedia leader. The trio explore the dynamics around the recent television rights deals both the NFL and NHL signed, the “linear” aspect, how streaming plays part in the equation and what that could spell for other major sports leagues in the future. The guys get Abe’s take on the common mistakes sports organizations, leagues and teams continue to make, why there is much more emphasis placed on communications overall and why that is more prominent than at any time ever in the industry. ...

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5

May 11, 2021 00:15:47
Headline Writers: Sometimes You’re Good… Sometimes You’re Not | 5

Headline Writers: Sometimes You’re Good… Sometimes You’re Not | 5

It’s another “emergency” pod episode! On this show, John, Matt and Jen discuss headline writers and the need for those that write said headlines to be detailed and, most importantly, correct in order to reflect the story at hand. Most times, writers can keep interest at large and drive readership with a good headline. In a world of clickbait, however, when headlines go astray, they can create an illusion of what’s in the body of a story, and lead to sensationalism. The trio expand on how clickbait has changed the true intent of what a headline should do, the good and bad of having a headline writer working separately from a reporter, how bad headline writing can ruin relationships and how PR pros can prepare their clients for these situations on how to navigate so they don’t burn bridges in the process. ...

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4

April 27, 2021 00:33:12
Phyllis Merhige, Trailblazing Former MLB Executive | 4

Phyllis Merhige, Trailblazing Former MLB Executive | 4

Phyllis Merhige is a former Major League Baseball executive who trailblazed her way to become one of the highest-ranking women ever in any major professional sport. She stopped by for a chat with John and Jen to talk about her incredible career and the indelible legacy she left for many generations of women to come. Phyllis spent 43 years in baseball and prior to her retirement in 2016, was part of the Commissioners’ Office as MLB’s Senior Vice President for Club Relations, leading the direction of all official scorers in the Major Leagues, among many other key responsibilities. The trio discuss Phyllis’s rise through the ranks, what John learned as a young assistant to Phyllis that helped propel his career, what led her to get into the world of sports and in a male-dominated industry and the advice she would give young people looking to get into the PR industry today. ...

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3

April 14, 2021 00:26:15
Holden Wilen, Baltimore Business Journal | 3

Holden Wilen, Baltimore Business Journal | 3

Dominating your niche in today’s media landscape with Holden Wilen, reporter at the Baltimore Business Journal. Long before the pandemic reared its ugly head, the news rooms of America were shrinking in size as outlets struggled to keep up with the competitiveness of the media landscape, or got left behind trying to do so. John, Matt and Holden cover a wide range of topics including the many hats both he and his colleagues at the BBJ are wearing to stand out in the current environment, how they use the 24/7 news cycle to their advantage, the overall challenges of navigating an ever-changing newsroom and the advice he’d give PR pros who are looking to foster positive relationships with media members and cut through the noise to reach them. ...

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2

April 08, 2021 00:20:31
Fallout From MLB Moving All-Star Game Out of Georgia | 2

Fallout From MLB Moving All-Star Game Out of Georgia | 2

Breaking news from the world of sports and the Maroon PR team is on it! This episode covers the ramifications from Major League Baseball’s polarizing decision to move this year’s All-Star Game out of Georgia in response to the state’s controversial new voting law. John Maroon is joined by Matt Williams and Jen Renehan as the trio discuss the path to least resistance MLB and Commissioner Rob Manfred took in their stance, along with the optics and potential pitfalls of this decision from a public relations lens. The team also dives into hot button issues of media slant and how the state of politics has made its way into not only the psyche of American sports, but in every aspect of our lives. ...

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1

April 05, 2021 00:29:40
Cal Ripken, Jr. | 1

Cal Ripken, Jr. | 1

What better way to kick off SPIN is a Four Letter Word than a visit with Baltimore Orioles great and Baseball Hall of Fame shortstop, the “Iron Man” Cal Ripken, Jr! Cal joins John Maroon for a sit-down to talk about their long-time friendship, forged from John’s first year with the Orioles as Public Relations Director in 1995 - the same year Cal broke Lou Gehrig’s consecutive games streak - through the end of Cal’s career and into his business ventures, starting Ripken Baseball and the Cal Ripken, Sr. Foundation. When John started Maroon PR 15 years ago, it was Cal who returned the favor becoming the first client and one of the organization’s most-trusted allies. Cal’s unique ability to provide insight into the current media landscape, compared to his playing career, comes through in this interview as he discusses the impact of social media on the game today. How would that have changed Cal's outlook on privacy during his playing career? Cal also talks about the journey into his own social media and how that has furthered his brand and how fan interaction has changed because of it. ...

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