SPIN is a Four Letter Word

The world of media is an ever-evolving machine, growing in unique ways. From its early days when print dominated, to the dawn of online news and the birth of social media flipping everything on its ...more

Latest Episodes

10

July 13, 2021 00:26:33
Rob Nelson, Inventor and Founder of Big League Chew | 10

Rob Nelson, Inventor and Founder of Big League Chew | 10

Join John Maroon and Maroon PR Account Director Nicole Durante in having some Bubble Gum Fun with Rob Nelson, inventor and founder of Big League Chew. This iconic bubble gum brand and longtime client of Maroon PR provides a product that is fun, shareable, and high-quality. This partnership is unlike any other with creative and crazy ideas welcomed by both teams. Nicole, who works closely with the brand, discusses their ultimate goal of simplicity in product and branding. The company has stayed true to its roots of a ballplayer’s gum while also utilizing social media and influencers to elevate the brand. The philosophy of trial and error is one shared by both Maroon PR and Rob Nelson and has made for an amazing and bubbly ride. ...

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9

June 29, 2021 00:30:06
Jon Jackson, Deputy Director of Athletics/Men's Basketball & External Affairs | 9

Jon Jackson, Deputy Director of Athletics/Men's Basketball & External Affairs | 9

John and Matt have a timely and important conversation with Jon Jackson, Deputy Director of Athletics/Men’s Basketball & External Affairs at Duke. With the news of Coach K’s upcoming retirement, Jon, Coach K’s right-hand man, is able to offer insight into Duke’s future. As the last season of Coach K’s historic run approaches, Jon discusses Coach’s farewell tour in the current media landscape. Duke’s immense social media following of 4 million people provides unique challenges and opportunities with Duke being viewed not as a University but a franchise. Working at Duke for 20 years, there is no better person than Jon to relay how Duke’s brand evolves with the times. Jon shares his viewpoints on Name, Image, and Likeness legislation and how it is affecting his student-athletes. Along with Jon, we are excited to see Coach Shire’s transition into the large shoes of Coach K. ...

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8

June 16, 2021 00:18:04
Hot Button Issue of Athletes & Media Access | 8

Hot Button Issue of Athletes & Media Access | 8

Media access to athletes is an age-old discussion but one that is timely yet again…join us for another emergency pod! John, Matt, and Jen discuss how today's media landscape is evolving and affecting athletes, journalists, and even PR professionals. Though this is not a new conversation, many athletes and most recently, Tennis Pro Naomi Osaka, are questioning traditional media availability that athletes are accustomed to providing. The Maroon PR team discusses this layered issue that goes beyond sitting at the podium. What are the expectations for athletes today and how does social media play a role? Are athletes being advised personally when it comes to media? It's a topic we feel passionately about, so join us for the discussion! ...

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7

June 08, 2021 00:29:56
Drew Johnson, Director of Strategic Communications at Octagon | 7

Drew Johnson, Director of Strategic Communications at Octagon | 7

John and Matt have the opportunity to speak with Drew Johnson, Director of Strategic Communications at Octagon. Supporting and guiding some of the greatest American Olympic athletes of all time, Drew has a unique perspective on the changing media landscape. He and his team work with their clients throughout their entire career and beyond, helping each athlete take steps to be successful past their likely one opportunity for victory at the Olympics. Drew shares his insights on the evolution of social media and how authenticity in branding has provided challenges for various clients, such as Michael Phelps. Drew encourages his athletes to use their platforms to talk about issues that are important to them, just as Drew has done today while sharing his passion for public relations. ...

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6

May 18, 2021 00:26:12
Abe Madkour, Executive Editor of Sports Business Journal | 6

Abe Madkour, Executive Editor of Sports Business Journal | 6

John and Matt are joined by Abe Madkour, Executive Editor and Publisher of the Sports Business Journal. They dive into Abe’s rise from ground level as a journalist at the SBJ to becoming the lead man of the publication. They discuss how sports business has evolved with regard to competition, what SBJ has done to handle the shrinking newsroom and how they continue to outlast others in this space as a multimedia leader. The trio explore the dynamics around the recent television rights deals both the NFL and NHL signed, the “linear” aspect, how streaming plays part in the equation and what that could spell for other major sports leagues in the future. The guys get Abe’s take on the common mistakes sports organizations, leagues and teams continue to make, why there is much more emphasis placed on communications overall and why that is more prominent than at any time ever in the industry. ...

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5

May 11, 2021 00:15:47
Headline Writers: Sometimes You’re Good… Sometimes You’re Not | 5

Headline Writers: Sometimes You’re Good… Sometimes You’re Not | 5

It’s another “emergency” pod episode! On this show, John, Matt and Jen discuss headline writers and the need for those that write said headlines to be detailed and, most importantly, correct in order to reflect the story at hand. Most times, writers can keep interest at large and drive readership with a good headline. In a world of clickbait, however, when headlines go astray, they can create an illusion of what’s in the body of a story, and lead to sensationalism. The trio expand on how clickbait has changed the true intent of what a headline should do, the good and bad of having a headline writer working separately from a reporter, how bad headline writing can ruin relationships and how PR pros can prepare their clients for these situations on how to navigate so they don’t burn bridges in the process. ...

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