John and Matt have the opportunity to speak with Drew Johnson, Director of Strategic Communications at Octagon. Supporting and guiding some of the greatest American Olympic athletes of all time, Drew has a unique perspective on the changing media landscape. He and his team work with their clients throughout their entire career and beyond, helping each athlete take steps to be successful past their likely one opportunity for victory at the Olympics. Drew shares his insights on the evolution of social media and how authenticity in branding has provided challenges for various clients, such as Michael Phelps. Drew encourages his athletes to use their platforms to talk about issues that are important to them, just as Drew has done today while sharing his passion for public relations.
Media access to athletes is an age-old discussion but one that is timely yet again…join us for another emergency pod! John, Matt, and Jen discuss how today's media landscape is evolving and affecting athletes, journalists, and even PR professionals. Though this is not a new conversation, many athletes and most recently, Tennis Pro Naomi Osaka, are questioning traditional media availability that athletes are accustomed to providing. The Maroon PR team discusses this layered issue that goes beyond sitting at the podium. What are the expectations for athletes today and how does social media play a role? Are athletes being advised personally when it comes to media? It's a topic we feel passionately about, so join us for the discussion! ...
John and Matt are joined by Abe Madkour, Executive Editor and Publisher of the Sports Business Journal. They dive into Abe’s rise from ground level as a journalist at the SBJ to becoming the lead man of the publication. They discuss how sports business has evolved with regard to competition, what SBJ has done to handle the shrinking newsroom and how they continue to outlast others in this space as a multimedia leader. The trio explore the dynamics around the recent television rights deals both the NFL and NHL signed, the “linear” aspect, how streaming plays part in the equation and what that could spell for other major sports leagues in the future. The guys get Abe’s take on the common mistakes sports organizations, leagues and teams continue to make, why there is much more emphasis placed on communications overall and why that is more prominent than at any time ever in the industry. ...
As we celebrate Women's History Month, Jen Renehan is joined by Tracy Brandys and Gina Crash of Audacy. Each professional brings their own unique perspectives and experiences to the conversation on women in media and PR. Tracy is the SVP, Market Manager at Audacy. She is an experienced leader and innovator with over 20+ years of experience in the media industry and works closely with Maroon PR to build authentic, creative and results-driven campaigns for clients. Gina Crash brings 25+ years in broadcast and is currently the morning show host on Today’s 101.9. Listen along as the dynamic trio discusses women's growth in the media and PR industries, challenges and opportunities for women, and advice for anyone looking to succeed in business. ...
