John and Matt have the opportunity to speak with Drew Johnson, Director of Strategic Communications at Octagon. Supporting and guiding some of the greatest American Olympic athletes of all time, Drew has a unique perspective on the changing media landscape. He and his team work with their clients throughout their entire career and beyond, helping each athlete take steps to be successful past their likely one opportunity for victory at the Olympics. Drew shares his insights on the evolution of social media and how authenticity in branding has provided challenges for various clients, such as Michael Phelps. Drew encourages his athletes to use their platforms to talk about issues that are important to them, just as Drew has done today while sharing his passion for public relations.
Recent sports media missteps have made headlines, notably in basketball and golf. In this timely episode, John Maroon and Amanda Sarver break down the...
As public relations professionals, we value our relationships with journalists, especially the ones we have formed and held onto over our 15 years in...
John and Matt have a timely and important conversation with Jon Jackson, Deputy Director of Athletics/Men’s Basketball & External Affairs at Duke. With the...