John and Matt have the opportunity to speak with Drew Johnson, Director of Strategic Communications at Octagon. Supporting and guiding some of the greatest American Olympic athletes of all time, Drew has a unique perspective on the changing media landscape. He and his team work with their clients throughout their entire career and beyond, helping each athlete take steps to be successful past their likely one opportunity for victory at the Olympics. Drew shares his insights on the evolution of social media and how authenticity in branding has provided challenges for various clients, such as Michael Phelps. Drew encourages his athletes to use their platforms to talk about issues that are important to them, just as Drew has done today while sharing his passion for public relations.
Navigating client relationships isn’t always smooth sailing. In this episode of The Brew, John Maroon and Jen Renehan share insights on setting clear expectations...
Hearing the word "spin" is every public relation professional’s worst nightmare. From an outsider's perspective, hearing the term "public relations" means, "crisis communications", "media"...
On this episdoe, John and Matt talk with Principal at Team Services LLC, E.J. Narcise, about the new era of name, image and likeness...