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For our last SPIN is a Four Letter Word episode of 2021, we talk with longtime friend and journalist, Roch Kubatko. A 35-year veteran of sports journalism, Roch has seen the transformation of sports reporting through the rise of digital and social media. His story of becoming MASN’s first “blogger” and his decision to take social media by the horns to grow his brand should resonate with all PR and media professionals. We talk with Roch about his current role with MASN Sports and the highs and lows of being a beat reporter in the digital age.
Video has become a pivotal part of PR and Marketing strategies, but what actually makes for successful video content? In this episode of The...
With the impacts from the COVID-19 pandemic still being felt globally, we invite John Lazarou, Media Relations Manager of our long time client, Greater...
As public relations professionals, we value our relationships with journalists, especially the ones we have formed and held onto over our 15 years in...
