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For our last SPIN is a Four Letter Word episode of 2021, we talk with longtime friend and journalist, Roch Kubatko. A 35-year veteran of sports journalism, Roch has seen the transformation of sports reporting through the rise of digital and social media. His story of becoming MASN’s first “blogger” and his decision to take social media by the horns to grow his brand should resonate with all PR and media professionals. We talk with Roch about his current role with MASN Sports and the highs and lows of being a beat reporter in the digital age.
From bios to big wins—Emma Hottel and Carmel Gambacorta break down the art of client award submissions. Learn how PR pros play matchmaker between...
In this episode, Matt, Sophie, and Mike dive into goal setting and strategic planning for the year ahead. They explore why clear goals are...
Is Your Social Strategy Future-Proof? With TikTok’s uncertain future and new platforms emerging, diversification is key. VP Social Strategy & Content Amanda Sarver and...
