On this episdoe, John and Matt talk with Principal at Team Services LLC, E.J. Narcise, about the new era of name, image and likeness (NIL) in the collegiate sports world. NIL has changed the landscape of college athletics by creating opportunnities for all types of athletes to obtain deals and learn how to market themselves to create or represent a brand. The guys discuss how NIL is effecting athletic budgets across the nation, creating a separation of bigger and smaller market schools and how the transfer portal has majorly impacted athletic programs. Also, how will NIL evolve in the next few years, who will benefit the most, and what will companies, both locally and nationally, need to do to attract athletes.
As a journalist turned PR pro, Sean Welsh brings a unique perspective to his role as Interim Vice President for Towson University Marketing and...
Is Your Social Strategy Future-Proof? With TikTok’s uncertain future and new platforms emerging, diversification is key. VP Social Strategy & Content Amanda Sarver and...
Navigating client relationships isn’t always smooth sailing. In this episode of The Brew, John Maroon and Jen Renehan share insights on setting clear expectations...