On this episdoe, John and Matt talk with Principal at Team Services LLC, E.J. Narcise, about the new era of name, image and likeness (NIL) in the collegiate sports world. NIL has changed the landscape of college athletics by creating opportunnities for all types of athletes to obtain deals and learn how to market themselves to create or represent a brand. The guys discuss how NIL is effecting athletic budgets across the nation, creating a separation of bigger and smaller market schools and how the transfer portal has majorly impacted athletic programs. Also, how will NIL evolve in the next few years, who will benefit the most, and what will companies, both locally and nationally, need to do to attract athletes.
As a journalist turned PR pro, Sean Welsh brings a unique perspective to his role as Interim Vice President for Towson University Marketing and...
In this episode, Matt Williams and Matt Lund break down the art of market-to-market pitching—what works, what doesn’t, and how to cut through the...
John and Matt have the opportunity to speak with Drew Johnson, Director of Strategic Communications at Octagon. Supporting and guiding some of the greatest...