This episode spins things around a bit as John is joined by Account Director, Eric Hammond to welcome Founder and President of One Eight Oh PR, Candice Brown-McElyea. Eric and Candice once started their career paths together almost 25 years ago at WMDT-TV in Salisbury, MD and now both have made the jump from journalism to public relations. With vast experience and knowledge, Candice delivers thought-provoking conversation surrounding the effectiveness of in-house video production, the evolution of social media and how to identify realistic goals for your clients, tips for client media training, and public relations in the commercial real estate world. We also do a little prediction of where the future of the industry is going and discuss key qualities public relations experts look for in newcomers who are looking to find their place in the industry. Check out Candice’s company at wedogreatpr.com - and yes, she has the best URL on the planet!
John and Matt are joined by Abe Madkour, Executive Editor and Publisher of the Sports Business Journal. They dive into Abe’s rise from ground level as a journalist at the SBJ to becoming the lead man of the publication. They discuss how sports business has evolved with regard to competition, what SBJ has done to handle the shrinking newsroom and how they continue to outlast others in this space as a multimedia leader. The trio explore the dynamics around the recent television rights deals both the NFL and NHL signed, the “linear” aspect, how streaming plays part in the equation and what that could spell for other major sports leagues in the future. The guys get Abe’s take on the common mistakes sports organizations, leagues and teams continue to make, why there is much more emphasis placed on communications overall and why that is more prominent than at any time ever in the industry. ...
We opened the doors on April 3rd, 2006 to a building that didn't have furniture or wifi, and here we are, 16 years later, helping our clients grow and still doing what we do best... just with a little more technology! Enjoy this special Anniversary episode as John and Jen reflect on the journey of Maroon PR with 16 moments! What have been the top moments for John as a business owner? What challenges come from being an entrepreneur? How has the business and industry changed over time? Why should your business hire an agency to take care of all your PR and creative needs? ...
Join John Maroon and Maroon PR Account Director Nicole Durante in having some Bubble Gum Fun with Rob Nelson, inventor and founder of Big League Chew. This iconic bubble gum brand and longtime client of Maroon PR provides a product that is fun, shareable, and high-quality. This partnership is unlike any other with creative and crazy ideas welcomed by both teams. Nicole, who works closely with the brand, discusses their ultimate goal of simplicity in product and branding. The company has stayed true to its roots of a ballplayer’s gum while also utilizing social media and influencers to elevate the brand. The philosophy of trial and error is one shared by both Maroon PR and Rob Nelson and has made for an amazing and bubbly ride. ...
