With the impacts from the COVID-19 pandemic still being felt globally, we invite John Lazarou, Media Relations Manager of our long time client, Greater Baltimore Medical Center (GBMC), to weigh in on how the pandemic has changed the medical and media landscape. With so many unknowns surrounding the pandemic, GBMC was forced to adapt quickly to maintain the safety of their staff and patients, implementing programs to support their clinical professionals and recognizing educational opportunities through media interviews to inform the public and colleagues about their research and expertise regarding the pandemic. Lazarou discusses media relation strategies, the importance of accuracy and timeliness, influence of social media, and expresses great appreciation for healthcare workers and staff.
Phyllis Merhige is a former Major League Baseball executive who trailblazed her way to become one of the highest-ranking women ever in any major...
Breaking news from the world of sports and the Maroon PR team is on it! This episode covers the ramifications from Major League Baseball’s...
John Maroon, Account Director Nancy Yasharoff, and Account Coordinator Eliana Rakhamimov discuss MPR's media relations approach. With decades of experience, Nancy and John share...