With the impacts from the COVID-19 pandemic still being felt globally, we invite John Lazarou, Media Relations Manager of our long time client, Greater Baltimore Medical Center (GBMC), to weigh in on how the pandemic has changed the medical and media landscape. With so many unknowns surrounding the pandemic, GBMC was forced to adapt quickly to maintain the safety of their staff and patients, implementing programs to support their clinical professionals and recognizing educational opportunities through media interviews to inform the public and colleagues about their research and expertise regarding the pandemic. Lazarou discusses media relation strategies, the importance of accuracy and timeliness, influence of social media, and expresses great appreciation for healthcare workers and staff.
What better way to kick off SPIN is a Four Letter Word than a visit with Baltimore Orioles great and Baseball Hall of Fame shortstop, the “Iron Man” Cal Ripken, Jr! Cal joins John Maroon for a sit-down to talk about their long-time friendship, forged from John’s first year with the Orioles as Public Relations Director in 1995 - the same year Cal broke Lou Gehrig’s consecutive games streak - through the end of Cal’s career and into his business ventures, starting Ripken Baseball and the Cal Ripken, Sr. Foundation. When John started Maroon PR 15 years ago, it was Cal who returned the favor becoming the first client and one of the organization’s most-trusted allies. Cal’s unique ability to provide insight into the current media landscape, compared to his playing career, comes through in this interview as he discusses the impact of social media on the game today. How would that have changed Cal's outlook on privacy during his playing career? Cal also talks about the journey into his own social media and how that has furthered his brand and how fan interaction has changed because of it. ...
On this episode, John and Matt talk with Executive Director of Baltimore’s Classic Five golf courses, Tom Pierce, about the model that turned the city’s golf courses around to become more accessible and beneficial to the community. The guys drive into the history of Baltimore’s municipal courses and the increase of popularity and diversity surrounding the golf game over the past few years. Tom Pierce discusses challenges, improvements, and the exciting introduction of Toptracer technology to Pine Ridge Golf Course—how it is improving the game and the experience on the range. What can Baltimore Classic Five and Municipal golf FOREsee in the future? Listen in! ...
Emergency pod! It would be hard for us to ignore the current public relations fiascos and storylines in sports today and as PR pros, we like to talk through scenarios and solutions! Luckily, we have John and Matt to provide perspective to it all. In this episode, the team covers a myriad of topics from the professional to collegiate sports scene. How has the controversy of the PGA Tour and Saudi golf league impacted the careers and reputations of some of the worlds' golfing greats? Should Michigan Men's Basketball Head Coach, Juwan Howard, be facing tougher penalties for his actions after their loss to Wisconsin? Will the handshake line after games be removed and did Michigan properly handle the PR situation? How is the work stoppage affecting the MLB and its players? So many questions, listen in for the answers! ...
