Sean Welsh, Interim Vice President for Towson University Marketing and Communications | 14

Episode 14 November 04, 2021 00:25:29
Sean Welsh, Interim Vice President for Towson University Marketing and Communications | 14
SPIN is a Four Letter Word
Sean Welsh, Interim Vice President for Towson University Marketing and Communications | 14
/

Show Notes

As a journalist turned PR pro, Sean Welsh brings a unique perspective to his role as Interim Vice President for Towson University Marketing and Communications. Before making the jump to public relations with the team at TU, Sean was a journalist for The Aegis newspaper in Harford County, MD and a digital editor for the Baltimore Sun. Sean joins John and Jen to discuss his approach to earned, owned and paid media when dealing with such a wide audience within the University community, the importance of having an internal creative team, and best practices for crisis communications. If you’re a student in the field of public relations, be sure to listen in as Sean gives career advice!

Other Episodes

Episode 15

December 07, 2021 00:24:59
Episode Cover

Joanna Sullivan, Editor-in-Chief at the Baltimore Business Journal | 15

As public relations professionals, we value our relationships with journalists, especially the ones we have formed and held onto over our 15 years in business. In this episode, we catch up with Joanna Sullivan, Editor-in-Chief at the Baltimore Business Journal. Over the last 22 years, Sullivan has seen major industry evolutions, most notably the transformation from a weekly newspaper to a daily operation with multimedia all the while dealing with a shrinking newsroom. Sullivan emphasizes the importance of accuracy over immediacy and how social media has impacted that concept. Sullivan also shares her thoughts on the integration of niche publications, business trends in the Baltimore area, advice for PR pros and students and a healthy reminder that print journalism isn't going anywhere, even in this digital world! ...

Listen

Episode 7

June 08, 2021 00:29:56
Episode Cover

Drew Johnson, Director of Strategic Communications at Octagon | 7

John and Matt have the opportunity to speak with Drew Johnson, Director of Strategic Communications at Octagon. Supporting and guiding some of the greatest American Olympic athletes of all time, Drew has a unique perspective on the changing media landscape. He and his team work with their clients throughout their entire career and beyond, helping each athlete take steps to be successful past their likely one opportunity for victory at the Olympics. Drew shares his insights on the evolution of social media and how authenticity in branding has provided challenges for various clients, such as Michael Phelps. Drew encourages his athletes to use their platforms to talk about issues that are important to them, just as Drew has done today while sharing his passion for public relations. ...

Listen

Episode 18

February 04, 2022 00:26:45
Episode Cover

Candice Brown-McElyea, Founder & President of One Eight Oh PR | 18

This episode spins things around a bit as John is joined by Account Director, Eric Hammond to welcome Founder and President of One Eight Oh PR, Candice Brown-McElyea. Eric and Candice once started their career paths together almost 25 years ago at WMDT-TV in Salisbury, MD and now both have made the jump from journalism to public relations. With vast experience and knowledge, Candice delivers thought-provoking conversation surrounding the effectiveness of in-house video production, the evolution of social media and how to identify realistic goals for your clients, tips for client media training, and public relations in the commercial real estate world. We also do a little prediction of where the future of the industry is going and discuss key qualities public relations experts look for in newcomers who are looking to find their place in the industry. Check out Candice’s company at wedogreatpr.com - and yes, she has the best URL on the planet! ...

Listen