John and Matt are joined by Abe Madkour, Executive Editor and Publisher of the Sports Business Journal. They dive into Abe’s rise from ground level as a journalist at the SBJ to becoming the lead man of the publication. They discuss how sports business has evolved with regard to competition, what SBJ has done to handle the shrinking newsroom and how they continue to outlast others in this space as a multimedia leader. The trio explore the dynamics around the recent television rights deals both the NFL and NHL signed, the “linear” aspect, how streaming plays part in the equation and what that could spell for other major sports leagues in the future. The guys get Abe’s take on the common mistakes sports organizations, leagues and teams continue to make, why there is much more emphasis placed on communications overall and why that is more prominent than at any time ever in the industry.
Truly an episode you won't want to miss as John and Matt welcome Washington, D.C based journalism and PR pro, Julie Parker! Julie worked as a reporter with WJLA-TV for almost 9 years before venturing down a new path as the Director of the Media Relations Division for the Prince George's County Police Department. Excelling at her position, Julie transformed the department by using their social media platforms in an innovative way, becoming more transparent with department information and building relationships to connect with the community. Listen to how Julie has handled crisis situations, media relationships, and is now building her own company, Julie Parker Communications. Give her a follow on Twitter @JulieParkerComm and visit julieparkercommunications.com. ...
Breaking news from the world of sports and the Maroon PR team is on it! This episode covers the ramifications from Major League Baseball’s polarizing decision to move this year’s All-Star Game out of Georgia in response to the state’s controversial new voting law. John Maroon is joined by Matt Williams and Jen Renehan as the trio discuss the path to least resistance MLB and Commissioner Rob Manfred took in their stance, along with the optics and potential pitfalls of this decision from a public relations lens. The team also dives into hot button issues of media slant and how the state of politics has made its way into not only the psyche of American sports, but in every aspect of our lives. ...
Join John Maroon and Maroon PR Account Director Nicole Durante in having some Bubble Gum Fun with Rob Nelson, inventor and founder of Big League Chew. This iconic bubble gum brand and longtime client of Maroon PR provides a product that is fun, shareable, and high-quality. This partnership is unlike any other with creative and crazy ideas welcomed by both teams. Nicole, who works closely with the brand, discusses their ultimate goal of simplicity in product and branding. The company has stayed true to its roots of a ballplayer’s gum while also utilizing social media and influencers to elevate the brand. The philosophy of trial and error is one shared by both Maroon PR and Rob Nelson and has made for an amazing and bubbly ride. ...
