It’s another “emergency” pod episode! On this show, John, Matt and Jen discuss headline writers and the need for those that write said headlines to be detailed and, most importantly, correct in order to reflect the story at hand. Most times, writers can keep interest at large and drive readership with a good headline. In a world of clickbait, however, when headlines go astray, they can create an illusion of what’s in the body of a story, and lead to sensationalism. The trio expand on how clickbait has changed the true intent of what a headline should do, the good and bad of having a headline writer working separately from a reporter, how bad headline writing can ruin relationships and how PR pros can prepare their clients for these situations on how to navigate so they don’t burn bridges in the process.
Listen as John Maroon and Sophie Rogers dive into Maroon Gathers— our hospitality arm. From casino openings to dog-friendly hotel collabs and the launch...
Join John Maroon and Maroon PR Account Director Nicole Durante in having some Bubble Gum Fun with Rob Nelson, inventor and founder of Big...
On this episdoe, John and Matt talk with Principal at Team Services LLC, E.J. Narcise, about the new era of name, image and likeness...