John and Matt have the opportunity to speak with Drew Johnson, Director of Strategic Communications at Octagon. Supporting and guiding some of the greatest American Olympic athletes of all time, Drew has a unique perspective on the changing media landscape. He and his team work with their clients throughout their entire career and beyond, helping each athlete take steps to be successful past their likely one opportunity for victory at the Olympics. Drew shares his insights on the evolution of social media and how authenticity in branding has provided challenges for various clients, such as Michael Phelps. Drew encourages his athletes to use their platforms to talk about issues that are important to them, just as Drew has done today while sharing his passion for public relations.
Is Your Social Strategy Future-Proof? With TikTok’s uncertain future and new platforms emerging, diversification is key. VP Social Strategy & Content Amanda Sarver and...
In this episode, Terry Hasseltine, Executive Director of the Maryland Sports Commission, joins Jen and John to discuss the career path that lead him...
John and Matt are joined by Abe Madkour, Executive Editor and Publisher of the Sports Business Journal. They dive into Abe’s rise from ground...