It’s another “emergency” pod episode! On this show, John, Matt and Jen discuss headline writers and the need for those that write said headlines to be detailed and, most importantly, correct in order to reflect the story at hand. Most times, writers can keep interest at large and drive readership with a good headline. In a world of clickbait, however, when headlines go astray, they can create an illusion of what’s in the body of a story, and lead to sensationalism. The trio expand on how clickbait has changed the true intent of what a headline should do, the good and bad of having a headline writer working separately from a reporter, how bad headline writing can ruin relationships and how PR pros can prepare their clients for these situations on how to navigate so they don’t burn bridges in the process.
John and Matt welcome John Borneman, Senior Director of Communications for the Western Golf Association and the Evans Scholars Foundation, as they prepare for the 2021 BMW Championship at Caves Valley Golf Club. An Evans Scholar recipient himself, John shares the history of the foundation and the impact it has made on the lives of over 11,000 caddies. Hear how media coverage has evolved during the COVID era with virtual accommodations for media members, as well as the logistics involved with planning and promoting elite national championship events. ...
No matter who you are, reaching out to the media can be tough... but it doesn’t have to be! MPR’s very own Account Director, Eric Hammond, joins John and Matt as they discuss the do’s and don’ts of media pitching and ways to be creative to stand out from the rest. Eric shares some of his recent client success stories, including GBMC HealthCare and Hammerjacks music and tailgate venue. ...
Breaking news from the world of sports and the Maroon PR team is on it! This episode covers the ramifications from Major League Baseball’s polarizing decision to move this year’s All-Star Game out of Georgia in response to the state’s controversial new voting law. John Maroon is joined by Matt Williams and Jen Renehan as the trio discuss the path to least resistance MLB and Commissioner Rob Manfred took in their stance, along with the optics and potential pitfalls of this decision from a public relations lens. The team also dives into hot button issues of media slant and how the state of politics has made its way into not only the psyche of American sports, but in every aspect of our lives. ...
