With the impacts from the COVID-19 pandemic still being felt globally, we invite John Lazarou, Media Relations Manager of our long time client, Greater Baltimore Medical Center (GBMC), to weigh in on how the pandemic has changed the medical and media landscape. With so many unknowns surrounding the pandemic, GBMC was forced to adapt quickly to maintain the safety of their staff and patients, implementing programs to support their clinical professionals and recognizing educational opportunities through media interviews to inform the public and colleagues about their research and expertise regarding the pandemic. Lazarou discusses media relation strategies, the importance of accuracy and timeliness, influence of social media, and expresses great appreciation for healthcare workers and staff.
In this episode of Let’s Have a Beer, we are joined by Jamison Hensley, a Maryland native covering the Baltimore Ravens for ESPN. He...
Emergency pod! It would be hard for us to ignore the current public relations fiascos and storylines in sports today and as PR pros,...
We opened the doors on April 3rd, 2006 to a building that didn't have furniture or wifi, and here we are, 16 years later,...